What is Search Engine Optimization (SEO)?

Search Engine Optimization is often considered the more technical part of Search Engine marketing (SEM). This is true because SEO does help in the promotion of web sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML and XML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the
top 30 results in Google, Yahoo and MSN for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in free or paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

If you really want to be at the top 10, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, this is essential that you understand how search engines work and which items are most important in SEO.